The Guardian and Glastonbury are two titans of culture with shared values. Which is why the Guardian is Glasto’s exclusive media partner.

Our task was to remind people why we were there. And what we stand for.

So we developed ‘plug in’. A campaign that married the two worlds together. Encouraging festival goers to plug into new music, plug into culture, plug into new opinions…plug in to a wider world view.

We developed a full suite of ads, giveaways and a 64-page guide for the 200,000 (ish) festival goers. And it even got picked up by Cover Junkie.